We Help Advance Law Firms' Client Experience and Marketing Success
Enhance your Law Firm's Growth and Innovation with ScaleLegal's Fractional CMO Services. Our dedicated team offers customized marketing strategies and advanced client experience solutions to transform your practice, focusing on sustainable marketing efforts and client engagement.
Business Innovation...Client Growth
We specialize in Fractional CMO services for law firms. We understand the unique challenges that law firms face in their quest to grow. Balancing your legal responsibilities while trying to navigate the complexities of marketing can be overwhelming.
Expert Guidance
Our team of seasoned advisors bring a weath of knowledge and experience in the legal client experience and marketing strategy.
Customized Strategies
We recognize that each law firm has a unique way of serving their clients and delivering legal services in their market and practice areas.
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Focus on Scale
Our primary objective is to help you identify and implement the most effective client experience and marketing strategies for your firm.
Part-Time Marketing Leadership for
Growth-Minded Law Firm Owners
Engage with ScaleLegal to reshape your law firm's client experience and marketing strategies. Our Part-Time CMOs are committed to your firm's advancement and success. Connect with us now to explore how we can propel your firm to new horizons.
Building a Unforgettable Client Experiences
Our CMO approach initiates with a comprehensive evaluation of your firm's existing client journey and marketing strategy, identifying avenues for improvement and opportunities for advancement. Subsequently, we create a tailored strategic marketing playbooks, integrating cutting-edge tools and technologies. We collaborate closely with your team to ensure smooth execution and ongoing refinement, staying attuned to the dynamic legal landscape.
Audit
We commence by conducting a thorough assessment of your existing innovation and growth strategies, identifying areas for enhancement and potential advancement.
Identify
Drawing from our analysis, we formulate a customized playbook that encompasses the incorporation of client experience strategy and marketing execution.
Implement
Our team collaborates closely with you and your strategic partners to support the implementation of each strategies, ensuring seamless integration into your existing operations.
Scale
The legal market is dynamic, and so are our strategies. We regularly review and refine our approaches to keep you ahead of the curve.
Comprehensive Fractional CMO services to scale your legal business.
From marketing optimization, to client experience, to marketing innovation and modernization, our Fractional CMO services are meticulously crafted to strategically elevate your law firm across all facets of the end-to-end client journey.
What's Offered by ScaleLegal
We developed our service to be accessible by growing small and medium size law firms. All monthly service tiers include CMO Essentials, sprint planning sessions, KPI reporting and more. Our service are designed to help you scale without spending more time managing the day-to-day marketing implementation.
CMO Essentials
Include key frameworks, communication strategies, campaigns, target audiences, marketing channels & tactics, basic content strategy plan, campaign strategies and marketing funnel.
Strategy Catalyst
This goes beyond the CMO Essentials, we will conduct legal competitive analysis, deep client journey mapping, and will provide a marketing tactics plan aligned with the customer journey.
KPI Reporting
Every engagement includes marketing and client experience reporting. Our reports will help guide you through the optimization process and make sure you hit your business goals.
Marketing Campaign SOPs
We include in every monthly engagement access to customized marketing campaign standard operating procedures (SOPs), and other essential resources to execute against.
MarTech Advisement
Expert advice on the selection and application of marketing technologies that can streamline operations, improve client experiences, and enhance marketing effectiveness.
Marketing Team Advisory
Guidance and tools to help retain, recruit and hire a high-performing marketing team, including job description templates, candidate/employee assessments, and interview support.
Marketing Team Mentorship
Ongoing guidance and mentorship for in-house marketing teams, focusing on best practices, industry trends, and strategic marketing leadership.
Agency Accountability
Coordination and management of third-party marketing service provider ensures that tasks are completed in alignment with overall strategic direction of the firm and within budget.
Resource Identification
Whether you need a full service agency, SEO resource, graphic designer or other marketing resource, allow us to use our network and experience to find you the best resource.
And many more!
Here's what is Included with Our
Monthly Fractional CMO Services
ScaleLegal offers executive-level marketing support designed for law firms that's both accessible and affordable. Fractional CMO Service includes a dedicated fractional CMO to help craft an effective marketing strategy specific to your practice area and target market.
CMO Essentials: Marketing Strategy, Marketing Canvas, Buyer Profile, and more
Dedicated Fractional CMO*: Experienced Marketing Executive with a minimum of 10 years marketing strategy and leadership experience and legal industry knowledge and expertise.
Kickoff & Quarterly Planning Session*: Every client receives a 90-minute kickoff strategy session and quarterly planning sessions are included in CMO Growth.
Legal Industry Specific Funnels & Tactics: We have developed more than 300 legal industry specific marketing tactics and each client recieves a unique, practice area specific marketing funnel.
Marketing Campaign SOPs: Aligned with your marketing strategy, your CMO will provide you will marketing campaign standard operating procedures (SOPs).
Sprint Planning Meetings: Both Advisor and Grow include 2x Sprint Planning Sessions each month. The goal of each session to to identify what has been implemented, whats working, whats not and actions to adjust.
(*) Advisor and Growth provides different levels of CMO access. Growth includes 2x Sprint Planning Sessions each month and 90-day kick-off call. Grow includes 32/hrs per month of CMO time, Weekly Review Calls (15/min), Spring Planning 2x Per Month and Quarterly Strategy Planning Calls. Commitment(s): Advisor Requires 6-month commitment mininum and Growth is a 3-Month commitment. Unlimited Access implies during regular business hours 8am - 5pm ET.
CMO Day
Half-Day Marketing Strategy Session with Fractional CMO
4-Hour Virtual Session
7-to-14 Day Prep Period
CMO Essentials, including punchlist, list of blindspots, marketing campaigns
Advisor
Designed for Small to Medium Size Firms.
CMO Essentials
Sprint Planning 2x per month
90 Minute Kick-off Call
Unlimited Access via Email*
Tools & Resources
Grow
For growth-minded small and medium size law practices
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Everything in Advisor
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10/hrs Per Month CMO Time
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Advanced KPIs and Reporting
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8/Hr Quarterly Sessions
"Our marketing is really gaining serious traction, and we are getting strong leads that convert. We met our revenue goals for January and February and are on track to breaking 1.2 million in 2024 :). I have to say that your advice on focusing on other metrics, rather than just revenue was extremely helpful. I've been focusing on goals like 3 new videos a week, 1 podcast a month, website downloads, and client satisfaction surveys. That has made the revenue increase in a way that feels a bit more effortless."
Immigration Attorney, Florida
Expert Marketing Leadership and Support at a Fraction of the Cost
ScaleLegal presents a cost-effective solution for your marketing leadership needs. According to Salary.com, the average CMO in Spartanburg, South Carolina will cost $615,533 annually in Salary +Benefits + Bonus (a representation of smaller market salaries) We offer a specially structured engagement for small to medium-sized law firms needing marketing strategy and support at just a fraction of the cost. Let us manage your marketing execution and drive your internal and external resources towards achieving Key Performance Indicators (KPI), ensuring both efficiency and effectiveness.
Last Updated: 1/2023
The ScaleLegal Guarantee
Our guarantee is straightforward: if you decide to work with ScaleLegal, and within the first month that we're not the right fit, you'll receive a full refund, no questions asked. Our aim is to support your law firm in becoming the most sought-after in your market for your practice area. We are dedicated to your firm's success and client satisfaction.
