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Marketing Implementation Program for Busy Solo Attorneys

Our curated, Marketing Catalyst program is designed to help solo attorneys build a scalable marketing function within their law practice faster than doing it alone. 

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Hurry! Our First Catalyst Start Date Has Limited Availability

ONLY 10 Spots Available - Exclusive Access! — 01 July 2024 Start Date!









Are You Ready to Stop Struggling and Start Flourishing?

If this sounds like you, then stop procrastinating and take action. 

  • Frustrated over the unpredictability of new client inquiries.

  • Transform the uncertainty of your client flow into a predictable, steady stream that fuels your firm's growth and stability.

  • Overwhelmed from juggling legal duties and marketing.

  • Reclaim your time and focus on what you do best — practicing law, while we help you streamline and amplify your marketing effort.

  • You wished you had more consistency in your marketing.

  • Let our self-paced, guided marketing implementation program streamline your strategy and amplify your results.


    Marketing Catalyst by ScaleLegal

    Imagine having a tailored marketing strategy that not only attracts your ideal clients but also significantly boosts your firm's visibility and growth. Marketing Catalyst by ScaleLegal is designed specifically for legal professionals like you, who are ready to take their practices marketing to the next level. With our expert-led, collaborative approach, you'll dive deep into the core areas of legal marketing, from building a compelling marketing strategy to mastering KPI tracking and conversion strategies. Watch the video below to learn more about Marketing Catalyst. 

    Get Started Today!

    Sign-Up for Marketing Catalyst Today!

    Affordable Marketing Action

    Our program is not a coaching program nor are we a marketing agency. Our focus is on incremental marketing action. It's not just about gaining knowledge; it's about implementing, monitoring, and refining your marketing strategies in real time. This is the program for doers—for solo practioners eager to transition from theory to practice and transform their growth ambitions into tangible results.

    Implementation at Its Core: Right from the start, you'll be hands-on, planning and applying marketing tactics customized to your law firm's specific needs and goals. Each week, you'll receive a clear set of actionable steps, ensuring you're actively driving your practice's future. With our step-by-step, supportive approach, implementing effective marketing strategies becomes not just achievable, but a collaborative effort.

    Weekly Progress Tracking: The standout feature of the Marketing Catalyst Program is its focus on accountability and ongoing progress tracking. In our weekly group Sprint Sessions, you’ll evaluate the effectiveness of your implemented tactics. This constant review facilitates agile adjustments to your marketing, ensuring your strategies stay powerful and adaptive to the ever-changing legal market.

    Customized Plan

    Benefit from a customized marketing game plan to guide your implementation efforts.

    1-on-1 Support

    Not sure where to go next? No problem! You will get one-on-one support from an experienced CMO each month.

    Weekly Actions

    Each week, you will commit to incremental marketing action that will move your firm forward, one step at a time. 

    Group Support

    We designed the program with weekly, highly structured sprint sessions to ensure you have peer and CMO support.

    Meet Your Fractional CMO

    Jesse J. Frye delivers high-level marketing strategies tailored for law firm owners, utilizing his clear communication and deep insights to streamline legal processes and enhance client engagement.

    With over 25 years in marketing and a recent focus on law firms through Law Firm Mentor, Jesse's global consulting spans across several countries, enriching his approach and effectiveness in coaching.

    As a U.S. Coast Guard veteran, Jesse's diverse background and forward-thinking helps law firms in driving continuous marketing improvement and pioneering advanced thinking of how law firms can scale.

  • Marketing executive with more than 20+ years of experience

  • Has worked with more than 100 solo and small law firms

  • 3000+ hours of B2B Coaching Experience

  • Former College Educator Teaching Business & Marketing

  • Book Call with Jesse

    What's Included in the Marketing Catalyst.

    Our program is expertly designed to empower solo attorneys and small law firm owners with cutting-edge marketing strategies and tactics that drive your firm forward and deliver the results you deserve. Discover the core elements of the Marketing Catalyst Program that will transform your practice:


      1.Customized Marketing Game Plan

      Your Marketing Game Plan equips your law firm with a comprehensive checklist of tailored strategies and tactics to ensure a fully integrated and effective marketing function.


      2. Monthly CMO Check-ins

      Benefit from 30-minute monthly check-ins with an experienced Chief Marketing Officer who brings a wealth of knowledge from working with hundreds of law firms, helping refine and advance your marketing strategies. 


      3. Bi-Weekly Group Sprint Sessions

      Participate in 2-hour twice monthly group sprint sessions designed for accountability and action, helping you stay on track and effectively plan your next marketing moves.


      4. Sales & Marketing Funnel Optimization

      Learn how to optimize your conversion rates and streamline your client journey with targeted enhancements to your sales and marketing funnels.


      5. Tools, Resources and Checklists

      Gain access to an extensive collection of tools, resources, and checklists, designed to support and enhance every aspect of your marketing and sales efforts.


      6. Learn Agile Marketing Implementation

      Master agile marketing techniques to swiftly adapt to market changes and implement strategies that ensure continuous improvement and results.

    Get Started Today!

    “I expected Jesse to be good but he was great. In fact, I'd count him as one of the best I know.”

    Jon L.

    Holland, Michigan


    “Jesse is one of the most gifted marketers I have ever had the pleasure of working with.”

    Ryan M.

    Joplin, Missouri

    Stop Watching Your Competitors Pass You By

    Unlock the potential of your law practice with our tailored Marketing Catalyst program, specifically crafted for solo attorneys. If you're struggling to determine your next steps in marketing, this program is your solution.

    For just $997/month—less than $32/day—you'll gain access to high-level marketing strategies and expert guidance. Don't let budget constraints hold you back. Join the many attorneys who are already maximizing their client base through our program.

    Ready to transform your practice? Schedule your 15-minute discovery call today and start making a difference.


    CMO Guidance

    Gain insights from seasoned CMOs, leveraging their vast experience to tailor your firm’s marketing strategies precisely.


    Marketing Game Plan

    Working together, we''ll develop a marketing game plan that aligns with your firm, ensuring targeted efforts and maximized results.


    Funnel Optimization

    Receive expert guidance on troubleshooting your sales and marketing funnel. Optimize conversions and close more sales. 


    Monthly 1-on-1

    Get monthly CMO advisory sessions each month, designed to keep your marketing efforts moving forward.


    Sprint Sessions

    Join like-minded firm owners in a collaborative environment to plan your next marketing action. 

    Book Call a Discovery Call

    Tools & Resources

    Access a vast library of legal-specific marketing tactics, and a wealth of resources for strategy enhancement.

    High-Level Marketing Strategy & Guidance for $997/Month

    Get Started Today!

    Get a year of access for ONE LOW monthly price. Minimum of 6-month minimum commitment, includes our satisfaction guarantee.

    Marketing Catalyst Strategy Stack

    Our Marketing Catalyst Strategy Stack equips solo attorneys with a comprehensive suite of tools, from foundational marketing and branding to advanced tactics like Digital Dominance and Paid Advertising. This holistic approach covers everything from identifying your ideal client to scaling up, ensuring every aspect of your marketing drives growth and accountability.


    We designed the Marketing Catalyst Strategy Stack specifically for scaling legal marketing. We understand the market dynamics and challenges, which requires an integrated marketing approach. These items are not necessarily implemented in order, but all of them are necessary for todays modern law firm. 

    How it works:

  • Customized Growth: Our Strategy Stack is tailored to your firm's unique challenges, ensuring effective implementation and a diverse mix of lead sources for robust results.

  • Personalized Pathways: Not every firm starts the same. We align the marketing essentials to your specific journey, driving targeted growth and success.

  • Scale with Confidence: As your firm grows, we support you in sourcing top-tier marketing and sales talent, boosting performance and optimizing efficiency to propel your practice forward.

  • Not Ready? Book a Discovery Call

    What You Can Expect from The Program


    Foundations & Branding

    Participants will outline their marketing strategy, establish a distinct brand identity for their law practice, and allocate their budget efficiently, laying the groundwork for all future marketing activities, similar to building a legal expertise foundation.


    Your Ideal Client

    Identify and profile your ideal clients this month, tailoring your marketing strategies to attract these specific groups effectively, akin to a lawyer specializing in particular legal areas to better serve client needs.


    Digital Marketing Basics

    Start implementing essential digital marketing tactics, optimizing your law firm's website for user engagement, and beginning SEO practices to enhance your online visibility, similar to adopting legal research methods for case preparation.


    Thought Leadership

    Launch social media initiatives and email marketing campaigns to consistently engage with your potential and existing clients, reflecting thought leadership in your practice area and market


    Referral EcoSystem

    Develop a structured referral system to encourage satisfied clients to refer others, akin to leveraging professional legal networks to expand client base.


    Digital Dominance

    Apply advanced SEO strategies to increase your law firm's search engine rankings, ensuring your legal services are prominently visible online, just as a lawyer would use precise legal arguments to stand out in court.


    Paid Advertising

    Initiate targeted paid advertising on suitable platforms to broaden your reach and attract new clients, similar to a law firm investing in specialized legal databases to enhance case research capabilities.


    Video Marketing

    Produce and share compelling video content that showcases your legal expertise, using this dynamic medium to connect with a broader audience, as a lawyer uses persuasive courtroom presentations.


    Reputation & Reviews

    Proactively manage your online reputation, encourage positive reviews from satisfied clients, and constructively respond to any feedback to build trust, mirroring a lawyer's dedication to maintaining a positive professional standing.


    Content Marketing

    Create valuable, informative content that demonstrates your legal expertise, engaging your target audience and establishing your authority in the field, much like a lawyer publishing legal analysis to highlight their knowledge.


    Analytics & Tracking

    Use analytics tools to monitor your marketing activities' effectiveness, making informed decisions to optimize your strategies, akin to a lawyer reviewing case outcomes to refine their legal approach.


    Scaling Up

    Implement strategies to expand your marketing efforts, exploring new markets and innovative technologies to drive growth, just as a law firm might explore new legal specialties or open additional offices to reach more clients.

    Learn how to implement marketing faster?

    Jumpstart your marketing efforts with our Marketing Game Plan, offering specific, actionable steps tailored for small law firms. Lay the foundation with our Weekly Strategy Sessions, aligning your activities with your Game Plan. This roadmap guides all your marketing efforts, ensuring every step is purposeful.

    Enhance your approach with Monthly CMO Check-ins, where you receive personalized advice and strategic adjustments. These sessions ensure your marketing evolves in tandem with your firm, maximizing effectiveness and impact.

    Ready to see real results? Schedule your 15-minute discovery call today and step into the future of your practice.


    1. Game Plan

    Everything starts with the Marketing Gameplan which then leads into the group sprint sessions, which are focused on setting the direction of each sprint. 

    2. Two-Week Sprints

    Catalyst Sprints are intensive, two week-long sprints dedicated to executing specific marketing tactics, enabling swift progress and immediate adjustments to strategy.

    3. CMO Check-ins

    Monthly CMO Check-ins evaluate your marketing progress and adjust strategies as necessary, ensuring your efforts remain aligned with your firm’s evolving goals.

    Who Is This Program For?

    • Solo Attorneys and Small Law Firm Owners Struggling with Marketing.

    • Your referrals are just not bringing in the number of clients you need to grow. 

    • You are doing some marketing, but are not being strategic or consistent with implementing.

    • You aren't doing any marketing, because you are unsure where to begin. 

    • You have worked with marketing agencies, SEO agencies with marginal results, maybe you got burned too!

    Who Is This Program Not For?

    • If you are not willing to put the work in and put the strategies into place, then this program is not for you. 

    • You are not willing to invest into your marketing efforts, and not willing to put the strategies into action. 

    • You routinely miss meetings, or are late. You have to attend strategy sessions each month and can't miss your one-on-one with the marketing CMO. 

    • Someone who believes they will instantly have a 6 or 7 figure business simply because they signed up.

    • Get Started Today!

    Not Quite Ready for The Marketing Catalyst?
    Thats Ok, We Still Want To Help You.

      The Checklist Bundle is tailored for solo attorneys and small law firm owners, offering a straightforward way to implement effective digital marketing strategies. This comprehensive set includes guides for YouTube Growth, ChatGPT for Marketing, TikTok, Instagram Reels, Google Business optimization, Free Website Traffic, Facebook Marketing and Ads, and Email List Engagement. Each checklist delivers clear, actionable steps, helping you enhance your online presence and attract more clients efficiently. This toolkit equips you to thrive in the digital marketplace with less effort and more impact.

    • Youtube Growth Strategies Checklist

    • ChatGPT for Business Marketing Checklist

    • TikTok Marketing Checklist

    • Instagram Reels Checklist

    • Google Business checklist

    • Free Website Traffic Checklist

    • Facebook Marketing Checklist

    • Facebook Ads Checklist

    • Email List Engagement Checklist

    Get All NINE for : FREE

    Get All Nine Checklists!
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