For small and medium-sized law firms, crafting an effective marketing plan often feels like venturing into uncharted territory. Many find themselves asking, "Where do we even start?" The common pitfalls? Assuming a marketing plan isn't necessary, or being overwhelmed by the sheer options and strategies. This indecision and misunderstanding stall potential growth, leaving valuable opportunities on the table.
Biggest Challenges for Small and Medium Size Law Firms:
Attracting new Clients: According to Thomson-Reuters, 66% of small law firms, struggle to attract enough clients. We will build you a plan that IF executed, will attract more clients.
Return-on-Marketing-Investment (ROMI): Most small and medium law firms that we work with struggle to get a return on the marketing activities they attempt to implement. There are usually reasons for this, including, doing the wrong marketing tactics.
Imagine a marketing plan that's not just a plan but a blueprint for success, specifically designed for your law firm. With FastPlan, your firm stops spending on generic, ineffective marketing and starts investing in targeted strategies with a higher return on investment. This isn't just marketing; it's your roadmap to standing out in a crowded market and connecting with the clients who need your services the most.
Introducing ScaleLegal's FastPlan
Customized Buyer Profile for Your Ideal Target Avatar (valued at $700)
Customized Business Canvases (valued at $500)
Communication Framework (valued at $100)
Campaign Essentials (key messages, avatars, top marketing channels, etc.) (valued at $100)
One 60-Minute Strategy Session with a Legal Industry CMO (valued at $300)
$1700 value delivered in just 10 days for ONLY $997
For firms ready to take their growth to the next level, FastPlan is just the beginning. ScaleLegal's Fractional CMO Service offers ongoing, strategic marketing leadership tailored to the unique needs of law firms.
It's not just about having a plan; it's about continuously optimizing and leading the market.
Consider this the key to not just competing but dominating in your field.
Maximize your marketing budget with the expertise of a CMO, without the full-time salary expense, optimizing your return on investment in marketing activities.
Access high-level marketing strategies tailored specifically for your law firm's growth and client acquisition, ensuring effective targeting and positioning in your market.
Quickly adjust to market shifts and scale marketing with a fractional CMO, ensuring your firm stays competitive and responsive to evolving needs.
“I have to say that your advice on focusing on other metrics, rather than the revenue number was extremely helpful. I've been focusing on goals like 3 new videos a week, 1 podcast a month, website downloads, and client satisfaction surveys. That has made the revenue increase in a way that feels a bit more effortless. Our marketing is really gaining serious traction, and we are getting strong leads to convert. We met our revenue goals in January and February and are on track to breaking $1.2MM in 2024."
The ScaleLegal Guarantee
Our guarantee is straightforward: if you decide to work with ScaleLegal, and within the first month* that we're not the right fit, you'll receive a full refund, no questions asked. Our aim is to support your law firm in becoming the most sought-after in your market for your practice area. We are dedicated to your firm's success and client satisfaction.
*Only applies to monthly fractional CMO services