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Creating a Law Firm Marketing Engine That Scales with your Firms Goals. 

Creating a robust law firm marketing engine involves formulating a clear strategy, assembling a balanced team, and harnessing the right technology. By aligning these elements, you can automate your marketing process, ensuring consistent lead generation and client acquisition for your firm's growth.

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How do you build a winning marketing function in your law firm?

Start working systematically, aligned to your law firm's objectives, by leveraging our expertise and experience in building and mentoring legal marketing teams, developing and managing marketing strategy and identifying and implementing the best marketing technology. 

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Law Firm Marketing Strategy


Legal Marketing Team 


Legal Marketing Technology

Every successful journey begins with a well-laid-out plan. Building a marketing engine for your law firm is no different. A strong marketing strategy is the roadmap to generating awareness, reaching potential clients, and growing your firm. This strategy should encompass your firm's goals, target audience, value proposition, and resources available for marketing.

Many solo attorneys and small law firms attempt to develop their own strategy, but get stuck in the implementation and execution of the strategy. We can help you develop the strategy faster, identify the best resources for implementation and manage the ongoing execution and reporting to ensure you are getting the best return on investment as possible. 

A well-rounded legal marketing team is crucial to the execution of your marketing strategy. This can be a mix of in-house professionals, freelancers, or a specialist legal marketing agency. Different aspects of marketing require different skills sets; for content creation, digital advertising, public relations, or SEO; hence, your team composition should reflect this diversity.

Depending on the size of your firm and budget, you may need to prioritize roles based on what drives the most value for your firm. Remember, sometimes, one individual can execute more than one function. We will work with you to identify your needs, and help you find the resources necessary to execute your firms marketing goals and manage those resources so you don't have to.

Technology is the backbone of any successful marketing campaign. It empowers your law firm to automate tasks, track performance, and engage with clients on various platforms. From a reliable CRM system for lead management to legal-intelligent SEO tools, from email marketing software to social media management tools, each has a role to play in your law firm's marketing.

Choosing the right technology involves identifying the marketing platforms that your potential clients most engage with, as well as the capabilities you need to effectively manage and measure your marketing efforts. We will ensure the technology you choose aligns with your strategy and can be comfortably handled by your marketing team, whether internal or agency-based.

Legal Marketing Strategy & Management

The concept of a fractional CMO is an experienced marketing manager who can help create a comprehensive strategy and manage its execution. If you're looking to grow your law firm, chances are you'll find significant value and should contemplate the decision to hire a fractional CMO for your business. What our fractional CMO services provides:


Marketing Strategy

Crafting the blueprint for your firm's marketing success, our fractional CMO service develops tailored strategies that align with your goals and position you ahead of the competition.


Marketing Planning

Orchestrating your marketing endeavors, we provide comprehensive planning and management, ensuring every campaign is a step towards greater profitability and brand recognition.


Marketing Tactics

Navigating the marketing maze, we impart exclusive insights into impactful tactics that resonate with your firm's ethos, driving client engagement and practice growth.


Content Planning

Bridging the gap between legal expertise and engaging narratives, we devise content strategies and ideation, from thought leadership to digital assets, enhancing your brand's voice.


Content Generation

Harnessing AI's power, we craft compelling content that elevates your firm's message, engages your audience, and positions your practice as an industry thought leader.


Agency Management

Acting as your strategic ally, we guide you in selecting and managing top-tier marketing agencies, assuring seamless execution and maximized return on your investments.


Team Identification

When it's time to expand your in-house marketing team, we're there to pinpoint top talent, from drafting job specs to vetting candidates, delivering the cream of the crop.


Team Mentorship

Elevating your marketing team's capabilities, we offer continuous mentorship, fostering skill growth and ensuring they’re on track with executing strategic plans effectively.



Streamlining your tech toolkit, we audit, research, and advise on an optimal marketing technology stack, smoothing the transition and setting the stage for seamless implementation.

Last Updated: 1/2023

The ScaleLegal Guarantee

Our guarantee is straightforward: if you decide to work with ScaleLegal, and within the first month that we're not the right fit, you'll receive a full refund, no questions asked. Our aim is to support your law firm in becoming the most sought-after in your market for your practice area. We are dedicated to your firm's success and client satisfaction.

The ScaleLegal Core Values

  • We Are Problem Solvers.

  • We Strive For Full Transparency.

  • We Believe In Freedom.

  • Client Success Is At The Root of Everything We Do.